Deep
Connects
What I am shipping, what broke on the way, and what it changed about how I build. Written from real projects, not from a content calendar.
Meta's Muse is heading to smart glasses and a tiny standalone device. I think that's solving the wrong problem. The businesses I work with don't need a new screen, they need their AI where people already are.
OpenAI's agents got into Australia's Medicare portal while chasing an open-ended task. The real lesson isn't about firewalls, it's about how loosely the job was defined.
Jev returns a floating point confidence score instead of text. That's useful for classification, but it doesn't remove the judgment call, it just moves where you have to make it.
Rabbit's new agentic OS promises to automatically work out what it needs. I've spent enough time building automated systems to know that's precisely where they go wrong.
Founders keep asking me for the best private AI for business without knowing what they're actually protecting against. Here's what I've learned running one on my own company first.
The hardest part of building an AI receptionist wasn't the script or the technology. It was making the voice sound like it cared. Here's what that means for what to automate and what to hand off.
Everyone is suddenly talking about answer engine optimization. Here is what it actually means, how it differs from ordinary SEO, and what I'd check first based on the automated content and reporting work I already do.
Before design or copy, I decide two things: where the enquiry goes when someone fills in a form, and what questions the site is actually built to answer.
An honest look at agencies versus independent consultants for automation work, focused on the two questions that actually decide whether it lasts: who owns it, and what happens when it breaks.
I take on a small number of builds at a time, as ongoing engagements with a defined scope rather than one-off tasks. If you have a process that is costing your team real hours every week, tell me what it is and I will tell you straight whether it is worth automating.
What I am building and what broke. No funnels, one-click unsubscribe.
