In marketing, I automate the parts that repeat and keep people on the parts that need judgement. BabyJunctions posts Instagram Reels automatically, and the lesson that surprised me most was that the hook at the start decided more than anything else in the Reel. Music and audio rights caused problems I had to work around, which matters when no person is choosing a track each day.
Running automated social accounts also taught me that consistency beat quality: posting reliably mattered more than any single brilliant post. For paid ads, the most useful pieces are the unexciting ones: a daily report with spend, leads and cost per lead, one view that combines Meta and Google, and alerts when cost per lead or spend jumps. The posts here go into each of those.
